Why We Buy : The Science of Shopping |
| Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald |
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Real-Life Case Study #1 — Robert Clark
See exactly how Robert Clark turned his $275 a week paycheck into a highly profitable online business that takes him only 2 hours each day to run... while earning him over $250,000 a year in profits!
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